It feels a bit like a basketball arms race. Each of the 3 major shoe companies (Nike, Adidas, and Under Armour) fighting for the eyes, ears (and feet...) of young middle school and high school athletes has their own strategy for gaining more of the market share. And it is BIG BUSINESS. Just look at the multi-million dollar deals they give to the stars in each of the major professional sports, not to mention the contracts they strike up with major college programs. When focus